There has been much talk through the years on how to revitalise the older area of the Pialba business district. I know believe there is one fundamental problem that really needs addressing. We have to have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where in fact the CBD is. It is also hard for businesses to brand themselves on circumstances, intrastate or international level when they write there address down as Pialba, which means nothing beyond your region. The location has spent an incredible number of dollars branding the town as a destination, but there is no actual area of the city called Hervey Bay, we simply officially have the Bay of Hervey Bay.
In the brand new age of technology it is incredibly important to get a clear brand out on the market place, because customers are now doing most of these research via internet with search engines such as for instance Google. Someone sitting in Sydney looking to complete business in Hervey Bay isn’t going to find a suburb such as for instance Pialba; they recognise the manufacturer of Hervey Bay, just as they’d enter Maryborough or Brisbane.
The problem goes way beyond normal branding, it gets reflected in property magazines& websites that report property values for all your different suburbs in around the area, but there is no suburb of Hervey Bay. Many Weather maps don’t recognise our area, look at lots of the state and national newspapers; they bypass Hervey Bay within their maps, even though many towns with far smaller populations are shown just cbd. Some of the evening news weather maps do the same. Go to many search engines for travel, such as for instance Google maps, RACQ, and the location of the city differs and you may not get yourself a clear or consistent location of where in fact the CBD is. It doesn’t exist beyond council’s town planning scheme.
As a person who works within the CBD and does lots of commercial business state wide & interstate, it’s a source of constant confusion and very hard to obtain accurate statistics to reflect CBD sales, populations, values etc. It is also hard to describe to anyone interstate that there is no CBD suburb and part of Pialba or Uraween covers the CBD.
I believe it would have been a fantastic branding exercise for Hervey Bay to truly have a clear identity for the City Heart. Also with the brand new Fraser Coast Regional Council it could promote two CBD centres. This may be advantageous to business to all or any come under a steady Brand.